Send your campaign emails from inside Gmail

Fundraising, newsletters, GOTV, and press, from the Gmail inbox your campaign is already using.

Free to install. No credit card required.

Trusted by 400,000+ GMass users

4.8 ★★★★★ 9.2K Chrome
4.7 ★★★★★ 1,324 G2
4.8 ★★★★★ 1,422 Capterra

11,500+ ratings and reviews across Chrome, G2, and Capterra.

Gmail Search mail D
Compose
Inbox31
Starred
Sent
Drafts
Field team Canvass numbers – 62 doors in District 49:14 AM
ActBlue You received a contribution – $25.008:02 AM
Marisol Ortiz Re: Town hall Thursday – count me inYest.
Press list Re: Transit vote statement – can we get a quote?Yest.
Volunteers Phone bank sign-ups – 14 confirmedMon
Dana Whitfield Endorsement letter draftMon
New Message − ↗ ×
ToSupporters · 8,412
Town hall Thursday, {FirstName}
Hi {FirstName},
We’re in {District} this week, and I’d like you there.
Send GMass Aa ✎ 📎 ☺

Built for campaigns and committees at every level.

Candidate committees Local, state, and federal campaigns PACs and advocacy organizations Campaign fundraising and communications teams

Campaign email without the costly, complex software

GMass brings personalization, follow-ups, and reporting into the Gmail inbox your team already knows.

Traditional email platforms

  • Move your list into another system
  • Learn a separate email builder and dashboard
  • Train each new staff member or volunteer
  • Often pay more as the supporter list grows
  • Manage campaign replies outside the usual inbox

GMass inside Gmail

  • Keep the supporter list in Google Sheets
  • Write campaigns in the Gmail compose window
  • Give new staff a workflow they already understand
  • No per-contact pricing
  • Receive replies in the campaign’s Gmail inbox

Every message your campaign needs to send

Fundraising appeals, newsletters, GOTV, welcome emails, and press, all from the same Gmail compose window.

Fundraising appeals

Personalize each ask with the donor’s suggested amount.

Suggested amounts from your Google Sheet
Campaign newsletters

Send the right update to the supporters who need it.

Target by location, interest, or supporter status
GOTV and announcements

Schedule district-level reminders down to the minute.

Send at the exact time you choose
New-supporter welcome series

Welcome new signups automatically before the next ask.

Write the sequence once
Press releases

Personalize every pitch by reporter and outlet.

Replies reach the person who sent it

You can also send:

Volunteer recruitment Event invitations and RSVPs Election Day reminders Endorsement announcements Petitions and surveys

If you can send an email, you can send a campaign

Connect your Google Sheet, write in Gmail, and click the GMass button.

1Connect your list

Choose a Google Sheet. Every column becomes a merge field.

Supporters8,412 rows
FirstNameDistrictLastGift
DanaDistrict 4$25
SamDistrict 7$50
RaeDistrict 4$10
2Write it once

Personalize by name, district, donor history, or volunteer status.

New Message − ↗ ×
ToSupporters · 8,412
Town hall Thursday, {FirstName}
Hi {FirstName},
We’re in {District} this week.
3Press GMass

Send from your address. Replies return to your inbox.

… and I’d like you there.
Send GMass Aa ✎ 📎 ☺
Install GMass for Gmail

Free to install. No credit card required.

Check deliverability before the campaign goes out

GMass catches common deliverability problems before your campaign goes out.

Spam SolverTest results
Inbox 17 of 20
Promotions 2 of 20
Spam 1 of 20
SPF passDKIM passDMARC pass No blacklists
Spam Solver

See what may trigger spam filters before sending.

Inbox placement testing

Check whether messages reach Inbox, Promotions, or Spam.

Authentication checks

Review SPF, DKIM, DMARC, and blacklist status.

Address verification

Remove invalid addresses before a major send.

Bounce management

Stop sending to addresses that repeatedly bounce.

Unsubscribe management

Automatically suppress supporters who opt out.

Follow up automatically, without emailing everyone again

Target tracked non-openers, non-clickers, or non-repliers from the original campaign.

Thursday · 9:00 AM Entire supporter list The first ask Subject{FirstName}, we’re $12,400 short of Friday

One personalized email to the full supporter list.

8,412 recipients
Friday · 9:00 AM Tracked non-openers A new subject line SubjectDid you see this?

Send again without including contacts tracked as opened.

4,504 recipients
Friday · 6:00 PM Opened but did not click One final reminder SubjectEight hours left

Send a shorter message to the most engaged audience.

2,766 recipients

Replies and unsubscribes stop follow-ups automatically. To exclude new donors or volunteers, update their status in the connected Google Sheet.

GMass comes with a lot more

All included, all inside Gmail, with no new tool to learn.

Scheduled sends

Queue GOTV, event, and fundraising-deadline emails in advance.

A/B subject-line testing

Test two subject lines before sending to the full list.

Campaign reporting

See opens, clicks, replies, bounces, and opt-outs.

Multiple campaign senders

Candidate, finance, and communications staff use their own inboxes.

Automatic suppression

Exclude unsubscribed and repeatedly bouncing addresses automatically.

“Paid for by” disclaimer

Add your committee’s required disclaimer to every send.

What GMass users say

Public reviews about Gmail integration, ease of use, follow-ups, reporting, and deliverability.

★★★★★

Sent to the whole list from Gmail

“I needed to send an important update to 545 community members from my regular Gmail account, and GMass made it completely seamless.”

MTMichael Terry, CFAChrome Web Store
★★★★★

Easy even if you are not technical

“GMass has been a great tool for someone like me who is not very techy and is just getting started with email campaigns. I found it surprisingly easy to use and very helpful for reaching out to potential clients.”

GMGabrielle M.Chrome Web Store
★★★★★

Ten minutes to the first campaign

“I was used to doing mail merges in Outlook and Word and didn’t think Gmail could do the same thing, but GMass makes it just as easy. Took me about 10 minutes to set up my first campaign. Clean, simple and it actually works.”

JIJennifer Lomocso IsolaChrome Web Store
★★★★★

Never leave the inbox

“I love that it integrates with Gmail so I never have to leave my inbox. It also integrates with Google Sheets and with uploaded Excel documents, so I can add lists all at once.”

DRDaisy R.Founder, G2
★★★★★

Metrics that actually help

“The best cold outreach tool I recommend to people. Tracks real-time metrics like opens, clicks, replies and bounces. Supports Google Sheets for contact management and segmentation.”

ECEmily CarterChrome Web Store
★★★★★

Spam solver is the standout

“Features like spam solver and multisend are really a game changer. The range of customisations genuinely makes it more useful than any other provider. It has saved me a good amount of time, and money.”

AJAyush JindalChrome Web Store
1 / 6
4.8 ★★★★★ 9.2K Chrome
4.7 ★★★★★ 1,324 G2
4.8 ★★★★★ 1,422 Capterra

Verified public reviews from the Chrome Web Store and G2.

Questions campaign teams ask before installing GMass

Can I import lists from ActBlue, WinRed, NGP VAN, or a petition form?

Yes. Export to a Google Sheet, CSV, or Excel file and connect it. Any column, such as first name, district, last gift, or volunteer status, becomes a personalization or filtering field.

How many emails can we send on a big night?

Gmail’s account limits still apply. Depending on your plan and setup, GMass can spread a larger campaign over several days, distribute it across connected accounts, or route eligible messages through SMTP. See sending-limit options.

Can GMass guarantee inbox placement?

No email platform can guarantee the inbox, and any that claims to is overstating it. GMass tests placement against seed accounts, verifies addresses, checks authentication, and manages bounces before they damage future sends.

Does the price increase with our supporter list?

No. Plans are priced on features and the number of users, not the size of your supporter list, so growing the list does not raise the bill. Automated follow-ups and A/B testing need a paid plan, and multiple staff accounts need a team plan. See the pricing page.

What can GMass access in our Gmail account?

GMass connects through Google OAuth, so no password is ever shared. The permissions cover campaign sending, replies, bounces, and follow-ups. Access can be revoked from the campaign’s Google account at any time.

Does GMass handle unsubscribes and campaign disclaimers?

GMass adds the unsubscribe link and maintains the suppression list. The campaign supplies its required paid-for language. Requirements vary by committee and jurisdiction, so confirm the wording with campaign counsel.

Send your next campaign email from Gmail

Install the extension, connect your list, and send your first campaign in minutes.

Install GMass for Gmail

Free to install · No credit card required · Chrome on desktop

400,000+ GMass users

4.8 ★★★★★ 9.2K Chrome
4.7 ★★★★★ 1,324 G2
4.8 ★★★★★ 1,422 Capterra